The Th(i)nkful Logo
My Th(i)nkful logo has been up and running for a few weeks. It is so fun to see it in different styles. My desire was to have it look like an olive tree, representing Psalm 52:8-9a where it says: “But I am like a green olive tree in the house of God; I trust in the steadfast love of God forever and ever. I will thank you forever.”
The three parts of a tree – roots, trunk, and crown – are perfect to represent the process of being th(i)nkful.
- I have to have roots in the Word of God and the Person of God in order to trust His character when heat and storms come, and I cannot figure out His ways;
- Through the trunk, I pull up that trust from the roots and connect it with what is going on up in the crown. That pulling-up process occurs in my thinking and meditation.
- Then, as a result of the trust developed in the roots, and the renewed thinking pulling up that trust, I am able to give thanks in the crown, having branches, leaves, and fruit that thrive, no matter the heat or storm.
Trust. Think. Thank.
What Organizations Do
When I wanted the logo, the graphic artist asked me probing questions about what my purpose and values were in starting th(i)nkful. I had to really sit down and think about it. Organizations come up with logos and purpose statements to encapsulate their identity, and doing this takes time and thought.
- A logo is a mark, emblem, image or symbol used to aid and promote public identification and recognition. When a person sees that design, it is supposed to trigger a connection and help them remember what it represents.
- A purpose statement is a succinct statement answering the question why an organization exists. It gives direction to employees and customers alike, and normally does not change over time.
Th(i)nkful is not an organization; it’s just a personal ministry – nothing fancy. But the exercise of encapsulating something big into a small space is challenging, and can be rewarding. Here’s a thought! Let’s apply these two tools to you, to your life.
You As A Logo
If you were represented in a logo, what it would look like? Stop laughing. Be serious. What’s a little image that would identify you as a person? Would you use hands, or a plant, or wood, or rock, or a river, or a feather, or the sun in your life-logo? Maybe fog? What colors would you use? Would your logo be complex or simple?
Maybe take a few minutes and sketch something.
Your Life Purpose Statement
In the Biblical Womanhood course that I taught at a Christian university, I required each learner to come up with an LPS – a Life Purpose Statement. It needed to be short enough to remember but also encapsulate what their life was all about.
Why do you exist? Why did a sovereign and meticulously planning God who is infinite Mind place you on earth in your time and place?
For Jesus-followers, there are two basic purposes that should flavor everything we do – to love God and love others (Luke 10:27), and to glorify God (1 Corinthians 10:31) – but don’t just copy-paste those phrases into your purpose statement, since they apply to every Christian.
What is your unique purpose? Can you word-smith your statement to blend in ways in which you are individually wired or gifted to glorify God in your life? Take time with this. Try a first draft and come back to it in a day or two. The journey is more important than the destination.
- My LPS is : “To maintain an intimate walk with the Lord that will enable me to develop relationships with believers and unbelievers to create thirst for righteousness.”
- My husband’s LPS is: “To walk, work, and worship in such a way as to bring about life-change towards Christlikeness in the life of every person and organization I come in contact with.”
To craft my LPS was an exercise that has left a profound impact on me. When I go to bed at night, I can do a quick check on my day to evaluate if I am accomplishing my purpose. Every day, I should be able to relate everything back to that purpose.
I challenge you to prayerfully come up with your own LPS and a logo that represents your LPS. Maybe post your LPS in the comments below.
A good way to come to the end of your life without regrets is to live on purpose.